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Warm, Efficient, Comfortable.We take pride in delivering prompt, reliable service to keep your home cozy and energy-efficient.
Ensuring your system runs smoothly
without breaking the bank.
Flat rate pricing for boiler install
Hey,
Have you ever felt like no matter how hard you try, your dreams always seem just out of reach? Maybe you’ve set big goals before—starting a business, getting in shape, or finally taking control of your life—only to lose momentum along the way.
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See you inside,
Dexter
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Hey,
Bad reviews, negative PR, or misinformation can damage your brand overnight. But you can take control of the story.
A supplement brand faced a negative rumor about ingredient safety. They responded fast with a press release clarifying the facts. Within days:
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To your success,
David
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Hey,
Ranking on Google is tough, especially with all the competition. But what if you could jump ahead without waiting months for SEO to kick in?
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To your success,
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Hey Egsuk,
Imagine launching a product and selling out in 48 hours—without spending a fortune on ads. Sounds like a dream, right?
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To your success,
Libby
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Hi Egsuk,
Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results.
The problem? They’re relying on vague branding tactics instead of proven strategies.
Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan.
But there’s a better way: Direct-Response Marketing.
This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today:
Step 1: Speak Directly to Your Audience
One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal.
For example:
A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids.
A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement.
Your Action Step: Write down your audience’s specific demographics, challenges, and goals.
Step 2: Use an Irresistible Call-to-Action
Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling.
Example 1:
A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments.
Example 2:
A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%.
Step 3: Track and Test Everything
One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign.
What’s your click-through rate?
How many leads did you generate?
What’s your cost per acquisition?
Example:
A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%.
Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse.
To your success,
Kevin
Who is Dan Kennedy?
https://books.forbes.com/authors/dan-kennedy/
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